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Wim Plast


Wim Plast operates in the plastics business manufacturing plastic moulded furniture and related items.

It owns the well-established ‘Cello’ brand, has an extensive distribution network and has plans for expanding capacities.

The company has reported consistent growth in revenues and profits over the last five years – reporting about 30cr in operating profits on about 170cr of revenues in the last financial year.  It operated with a net cash position.

It is primarily exposed to polypropylene prices (crude oil related).  Moreover, it faces competition from local small manufacturers.  It is also exposed to the risk of technological obsolescence, which requires it to regularly update production equipment to stay competitive.

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