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Asahi Songwon


Asahi Songwon is in the business of manufacturing phthalocyanine pigments for the chemical industry.

It supplies to leading chemical companies such as BASF, Clariant etc.

The company has reported growth in revenues and profits over the last five years – reporting about 30cr in operating profits on 185cr of revenues in the last financial year.  It operated with a modest leverage of 45cr (as at 31st March, 2011).

The business, however, generates weak cash flows due to high working capital requirements.

The business is exposed to the risk of crude oil price spikes since it constitutes a major raw material cost.  Moreover, it is dependent on a few key customers and any loss of customers would seem to have a devastating impact on its earning power.  It is also exposed to adverse foreign exchange movements since over 90% of revenues is comprised of exports.  Furthermore, being a small player in the chemical industry exposes it to global competition in the same product.
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