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Rama Vision


Rama Vision is in the business of trading in the FMCG (Fast Moving Consumer Goods) segment.

It procures and distributes a broad portfolio of products in the mother/baby care and other personal care sub-segments.  It distributes goods such as ‘Kindoh’ biscuits, ‘Real Thai’ foods etc.

The company’s strength appears to lie in its distribution network and market knowledge.

There appears to be plenty of per-capita growth potential in branded products with expected economic growth in the country.

The company reported marginal profits on growing revenues – reporting 72lacs of operating profits on revenues of 18cr in the last financial year.  It operated with minimal net debt as at 30th September, 2011.

However, the company is in the business of trading and not owning the brands themselves depriving it of the main source of value and the risk of suppliers choosing other distributors.

There is strong competition from international players who are focusing on volume with consequent price wars with particularly intense competition in the personal care segment.

Since the company is a heavy importer, it is exposed to a weakening INR.  It is also exposed to high taxes (e.g. customs duty) in its business.

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