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Panasonic Energy


Panasonic Energy manufactures Dry Cell Batteries.

The batteries fall under two main categories – Zinc Carbon and Alkaline (aimed at the high income segment).  All batteries are now sold under the “Panasonic” brand name. 

The company recently commenced manufacturing of Flashlights to complement the battery business.

The company reported erratic performance in the last five years – reporting 5cr in operating profits on revenues of over 180cr in the last financial year.  It held a net cash position of over 20cr as at 31st March, 2012.

Management seems optimistic about the business as a result of very low consumption of batteries per person in India relative to global standards.  They also assert that the concepts of compactness and portable energy needs should spur demand for battery appliances and hence, batteries.

Demand growth, however, is very low at about 4% per year – and some markets are even declining.  Moreover, changes in consumer usage patterns of gadgets and appliances impacts demand for various battery types.

The business is exposed to a major risk of cheap imports of low-performance AAA batteries from China in large volumes.

Further, increases in raw material costs (zinc, metal sheets, carbon rods, manganese ore, etc.) directly impacts profit margins since the business does not have much pricing power with customers.

The low penetration of battery appliances may not turn for the better as management expects if technological advances in product development reduce the need and hence, demand for batteries.

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