Wim Plast operates in the plastics business manufacturing
plastic moulded furniture and related items.
It owns the well-established ‘Cello’ brand, has an extensive
distribution network and has plans for expanding capacities.
The company has reported consistent growth in revenues and
profits over the last five years – reporting about 30cr in operating profits on
about 170cr of revenues in the last financial year. It operated with a net cash position.
It is primarily exposed to polypropylene prices (crude oil
related). Moreover, it faces competition
from local small manufacturers. It is also
exposed to the risk of technological obsolescence, which requires it to
regularly update production equipment to stay competitive.
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