Veljan Denison manufactures engineered fluid power products
such as hydraulic motors, pumps, valves, etc. that cater to the infrastructure,
construction and other manufacturing industries.
The company reported reasonably good growth in operating
profits and revenues in the last five years – reporting over 20cr in operating
profits on revenues of over 80cr in the year ended 31st March, 2012. It operated with a very modest debt load as
at the end of the last financial year.
The demand for the company’s products is exposed to the
infrastructure and construction cycles, which are linked to the economic
cycles. Therefore, being a relatively
small player, its revenues are potentially exposed to disturbing declines
during economic slowdowns.
The company is subject to competition from both domestic and
foreign competitors – who are both entering as well as expanding in the Indian
market.
The operations are adversely impacted by high steel/pig iron
prices, which are the primary raw materials – and by unreliable supply of
castings from vendors. Moreover, it
faces general cost increases in power, human resources, etc. resulting from
inflation. It is a net importer of
machinery (albeit an infrequent one) as well as some raw materials - and is
therefore adversely affected by a weakening INR.
nice blog.
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