Murudeshwar Ceramics manufactures ceramic and vitrified tiles.
The demand scenario appears to possess tailwinds such as
improving living standards, government emphasis on housing, rural penetration
etc. The company has also outsourced
some manufacturing by licensing its brand name that has helped save costs and may
improve competitiveness.
The company reported somewhat volatile operating performance
over the last five years – reporting about 50cr of operating profits on
revenues of about 200cr in the last twelve months. It’s debt load of 140cr (at 31st
March 2011), although not comfortable, appeared to be manageable particularly
in relation to net current assets.
The business is exposed to changing consumer preferences and
high competition - including the unorganised sector, which adversely impacts
the retail market that forms the largest tiles market segment.
The business model is characterised by heavy capital
investment – both in fixed assets and working capital – resulting in reduced
free cash flows. It may also increase
financial and operational leverage, which translates directly to diminished
earnings at the slightest drop in revenues.
Increases in input costs - natural gas, power
(unavailability of quality coal), etc., and transport costs - fuel (petrol)
etc. adversely impacts profit margins. Government
increases in excise duties and delays in laying infrastructure such as natural
gas pipelines could also hamper profits.
Retaining skilled personnel appears to be another challenge in this
industry.
Management does intend to raise additional funds in the near
future, including via preferential allotments of warrants to promoters at INR
17/share, ostensibly to repay debt. Overall,
minority shareholders will have their stakes diluted from 45% to 32%. Minority shareholders ought to note this
dilution factor along with management’s attitude towards them before
considering a commitment to the company’s equity.
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